[FAIE : Marketing] Exploring Niche Markets & Market Development Strategy.

The special topic session “Training in Integrated Social Media Usage with Marketing Service Enterprises” organized by the Marketing Club recently took place successfully at Lac Hong University. The session attracted the enthusiastic participation of Marketing students from the Faculty of Management – International Economics.

With the theme “Exploring Niche Markets & Market Development Strategy,” this special session provided students with valuable knowledge on how to explore and develop markets effectively. The main speaker at the session was Tran Ai Vi – Founder and General Director of the Pamper Me system, a reputable and well-known service brand since 2019.

The session was held at 7:30 AM on April 10, 2024, in Room B203, Campus 1 of Lac Hong University. With a modern space and equipment, the session created favorable conditions for students to approach and learn about the topic being presented.

Tran Ai Vi – Founder and General Director of the Pamper Me system brought exciting experiences to students through real stories. During the session, she shared her valuable experiences in exploring niche markets and building market development strategies. Through practical stories and examples, she helped students better understand the importance of researching and meeting the needs of niche markets.

In addition, Tran Ai Vi also shared how to use integrated social media in corporate marketing activities. By leveraging tools and online communication channels, enterprises can more effectively reach and interact with customers. This also brings many opportunities for business growth and brand building.

The session concluded successfully with high satisfaction and appreciation from the students. The knowledge and experiences shared during the session will help Marketing students gain additional foundations to develop and succeed in this field.

The Faculty of Management – International Economics, Lac Hong University is proud and grateful for the support of the speaker, supporting units, and the organization of the Marketing Club, which brought students an informative and interesting session. Together, we strive to build a Marketing field that continues to develop and meet current market demands.